Heidi Cross
Senior Associate, Production Services

BIO (pdf)

Spending over thirty years in print production management doesn’t sound like interesting life’s
work, but Heidi has made it so. Beginning in the publishing business in the Bay Area and
San Diego, she later joined Mervyns (a division of Target) where she mastered the complexities
of transforming great design ideas into printable mechanical art. Transitioning to digital platforms
changed the medium, but not the need for Heidi’s legendary enthusiasm for file accuracy and
attention to detail.

With Heidi on the team, the client and the brand know they are in great hands. “It all comes down
to communication, and that is where my ability to grow strong relationships among creative teams,
clients and suppliers comes into play,” says Heidi. She is dedicated, reliable, and a master at
keeping all lines of communication open throughout the process. She jokes, “I sometimes think my
phone number could be on a sticky note in every pressroom across the nation.” It probably is.

Heidi has managed a diverse range of media including print, television, online, outdoor, and even
skywriting. This exposure has given her a thorough knowledge of varied industry standards and
requirements. Collaborating with creative teams, clients, and suppliers throughout her career,
Heidi has streamlined cross-media workflows to meet business and creative needs for efficiency,
excellence and innovation.