Frank Castiglione

Frank Castiglione
Managing Director, Founder

Frank Castiglione is a well-recognized and well-respected innovator in the world of retail
marketing. He has a successful track record leading teams responsible for all facets of
marketing including brand development, creative development, agency management,
media planning, market research, marketing effectiveness, special events, and publicity /
public relations. In addition to serving as the Senior Vice President of Marketing for two
divisions of Target Corporation, Frank has also been a much sought-after consultant to
clients seeking vertical market definition strategies and marketing partnership programs.
While serving as the SVP Marketing for Cost Plus World Market, a one-billion dollar
retailer of furniture, decorative home accessories, gourmet food and wine, he
spearheaded a repositioning effort to better compete against retail juggernauts in its
sector. After a comprehensive, by-market efficiency analysis, Frank reallocated media
dollars, re-negotiated mutually beneficial contracts with media partners, and introduced a
new, non-traditional media layer to the mix which resulted in increased awareness and
spending among targeted customers.

As the SVP Marketing and Visual Merchandising for the Marshall Field’s division of
Target Corporation, Frank played a pivotal role in the company’s effort to reinvent the
long-established brand into a global destination. The Store of Stores concept included
the introduction of the crème de la crème of retail icons and a marketing and events blitz
that dominated the city of Chicago. Customers voted with their hearts and wallets and
successes were rolled to signature stores throughout the chain spreading the halo effect
far and wide. The project received numerous advertising awards, including the Retail
Advertising Conference Best of Show.

Frank was honored to work with the St. Jude Children’s Research Hospital in the
development and execution of the successful Thanks & Giving program. By partnering
with 65 companies, millions of their customers and countless media organizations, the
program was able to raise $25 million to help St. Jude continue its effort to eliminate
catastrophic childhood diseases, most notably cancer. With the artful use of celebrities
from Jennifer Aniston to Morgan Freeman in print, electronic and alternative media, the
Thanks & Giving program stayed true to the hospital’s original mission that no child shall
ever be turned away for a family’s inability to pay.

Frank currently serves on the Board of Directors for the Retail Advertising & Marketing
Association (RAMA) as a member of the Executive Committee and as a Chair of the
Growth Committee. In addition, he has served on the board of the New York based
Women’s Sports Foundation and the Steppenwolf Theatre Company in Chicago, IL.